Amazon Appstore’s Revenue Per User Beats Out iOS, Google Play, Says Game Developer TinyCo
TinyCo, a mobile gaming startup backed by Andreessen Horowitz, is yet another major game developer that has come forward to show that revenue per user on Amazon's appstore is tracking much higher than it is on Google Play. The company looked at its title Tiny Village, a prehistoric-themed simulation game that's available on iOS, Google Play and Amazon Appstore, and found that when you break it out by platform, Amazon's store monetizes 80 percent better per user than iTunes. If you break out the tablet market, Amazon Kindles monetize 43 percent better per user than iPads do. So Amazon is doing even better than Apple is, according to their numbers. This is not to rag on Google Play though. TinyCo's numbers are actually not that bad when looking at Google's store. When you look at just Android phones (which would exclude any Amazon devices since they don't offer a phone), these devices generate 82 percent of the revenue-per-user that iPhones do.
Reports Detail Amazon Appstore's Growing Influence, Revenue Potential
Amazon doesn’t share details on how well its Amazon Appstore apps sell, but according to mobile app analytics firm App Annie, the app marketplace is seeing growing traction among developers. The company surveyed over 1,500 developers, and found that 22.5 percent of them were now publishing to the Amazon Appstore, and half of that group (50 percent) cited Amazon as their leading revenue driver. This backs up previous reports which confirm roughly the same thing: Amazon Appstore’s revenue per user tops that of Google Play, or even iOS, in some cases. Last summer, for example, mobile gaming startup TinyCo, was saying that its revenue per user was higher on Amazon than on iTunes or Google Play. However, another report from Flurry said that iTunes was number one, and Amazon was in second place in terms of its revenue generation capabilities. Flurry had found that for every $1 spent on the iOS store, Amazon’s store generated $0.89, and Google Play $0.23. But this was over a year ago; App ...