Rewards To The Beat Of A Different Drum: Tango Card Gets $1.8M From Schmidt’s Innovation Endeavors, WTI
Tango Card, the Seattle startup looking to disrupt the burgeoning loyalty/gift card space by acting as a low-cost aggregator and innovator on delivery formats, has picked up a couple of new dancing partners. Innovation Endeavors, Eric Schmidt’s early-stage investment firm; and Maurice Werdegar, CEO of WTI, the venture debt firm that has counted companies like Google and Facebook among its portfolio, are investing $1.8 million in the company. The investment comes on the back of a strong period for three year-old Tango Card. The company is on track to reach 600,000 users by the end of this year, with key clients like FedEx, ShutterFly and Microsoft (more on that below) among those behind the growth in an overall industry projected to be worth $20 billion this year. David Leeds, the founder and CEO, says that the new funds -- part of a Series A expansion -- will be used to continue to build out Tango’s business, with specific focus on mobile technology and “the use of digital goods ...
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