Welcome To The Long Tail Of Social Media Marketing: Linqia Exits Stealth Mode With $3.5M Series A From Javelin, Esther Dyson
There have been a lot of social marketing efforts aimed squarely at making content go viral, but equally there seems to be a rising trend, fuelled by big data analytics, of brands (and social media sites themselves) looking at ways of targeting very specific groups of users who are the most likely to respond. Linqia, which has developed a platform to deliver highly targeted "stories" to specific audiences, is among the latter group. The company has just exited stealth mode with a $3.475 million Series A round behind it, led by $2.5 million from Jed Katz of Javelin Venture Partners, along with participation from existing angel investors including Esther Dyson, and a plan to transform how social media marketing is done today.
SmartAsset Raises $1.5M To Help You With The Big Financial Decisions
SmartAsset, a Y Combinator-backed startup offering interactive tools to help homebuyers understand the financial ramifications of their decisions, has raised $1.5 million in new funding. The round was led by Javelin Venture Partners and North Bridge Venture Partners, with participation from YC, Peterson Ventures, Quotidian Ventures, and Identified CEO Brendan Wallace. SmartAsset actually announced funding just two months ago — in the intervening months, SmartAsset took the stage at YC Demo Day, which probably attracted some new investors. With the new money, the company has raised a total of $2.4 million, and Javelin Managing Director Jed Katz is joining SmartAsset's board of directors.