iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds
Mobile advertising firm Velti has released its monthly report on advertising impressions across its network. The iPad is far and away the leader when it comes to the tablet market, and is gradually chipping away share from the iPhone in terms of overall dominance among mobile ads. The iPad mini remains a much smaller factor, but is growing steadily, and on the Android side it’s pretty much all about the Kindle Fire. Velti’s data found that the iPad accounted for 91.6 percent of all tablet ad impression during the month of March, and only lost share to the iPad mini, which gained a full percentage point to come in at 6.2 percent during the month, firmly in second place. The Kindle Fire was the next strongest device, with a comparatively small piece of the pie at 1.6 percent. The Kindle Fire still dominates the Android tablet segment, however, with only the Galaxy Tab line of devices anywhere close. Amazon’s and Samsung’s tablets made up 73.4 percent and 26.2 percent of all Android ...
Kantar: iPhones Top Seller In U.S., Japan; Android Winning Everywhere Else; Windows Phone Growing Most In Europe
Android smartphones, led by Samsung, were the overall winner in the crucial holiday sales period at the end of last year, although Apple's iPhone continues to shine in the U.S. as well as Japan, according to the latest numbers out from Kantar Worldpanel Comtech, a division of WPP that tracks handset sales in a number of key markets over a rolling, 12-week period. It also found that while handsets built on Microsoft's Windows Phone OS continue to struggle in markets like the U.S., they are showing small signs of growth in Europe -- although we're still talking about single-digit percentages in almost all cases.