iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds

Mobile advertising firm Velti has released its monthly report on advertising impressions across its network. The iPad is far and away the leader when it comes to the tablet market, and is gradually chipping away share from the iPhone in terms of overall dominance among mobile ads. The iPad mini remains a much smaller factor, but is growing steadily, and on the Android side it’s pretty much all about the Kindle Fire. Velti’s data found that the iPad accounted for 91.6 percent of all tablet ad impression during the month of March, and only lost share to the iPad mini, which gained a full percentage point to come in at 6.2 percent during the month, firmly in second place. The Kindle Fire was the next strongest device, with a comparatively small piece of the pie at 1.6 percent. The Kindle Fire still dominates the Android tablet segment, however, with only the Galaxy Tab line of devices anywhere close. Amazon’s and Samsung’s tablets made up 73.4 percent and 26.2 percent of all Android ...

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