About 30% of Facebook's Advertising Revenue, Or $375M, Came From Mobile Platforms
Almost one-third of Facebook’s advertising revenue is now coming from mobile platforms, according to the company’s latest earnings release. About $375 million of Facebook’s $1.25 billion in advertising revenue came from products like the company’s new mobile app install ads. That’s up from last quarter, when Facebook said it made 23 percent, or $305.9 million, from mobile ads. So this is a nice 22.5 percent quarter-over-quarter increase in mobile advertising revenue. Because Facebook now sees about three quarters of a billion users per month on mobile devices, the company has to make a commensurate amount from these platforms. Analysts and investors are closely watching to see how well Facebook makes this leap from desktop-based ads to mobile ones. Unlike Apple and Google, Facebook doesn’t own its own smartphone OS or sell its own hardware. It doesn’t have a way to earn a cut of app sales or in-app purchases like it does with games and apps on the Facebook platform. Advertising ...
Amazon Takes More Steps Toward Building A Mobile Ad Network With An API In Beta
Amazon is taking the first steps toward building a mobile ad network across its Kindle devices with a new advertising API in beta for developers. If you judge by the earnings of publicly traded mobile advertising companies like Millennial Media, which has had annual losses for the last five years, it’s a tough business with low margins. But Amazon has something that most other competing networks don’t: troves of data on the millions of consumers who buy goods off its site. That could help Amazon understand what kinds of ads actually result in purchases better than Google AdMob, Facebook or any of the independent networks like InMobi or Jumptap. It also means much more seamless calls-to-action embedded in ads that can get users immediately clicking through to buy products. Amazon is kicking off the network with advertisers like Duracell Powermat and Nature’s Bounty. For now, Amazon’s mobile ads API will only work with U.S. users and apps and games on the Kindle Fire, Kindle Fire HD ...
Steve Jobs Threatened Palm To Stop Poaching Employees
An anonymous reader writes with more news about the no-poach agreements that seemed to plague tech companies. From the article: "Steve Jobs threatened patent litigation if Palm wouldn't agree to stop hiring Apple employees, says former Palm CEO Edward Colligan in a statement dated August 7th, 2012. The allegation is backed up by a trove of recently-released evidence that shows just how deeply Silicon Valley's no-hire agreements pervaded in the mid-2000s. Apple, Google, Intel, and others are the focus of a civil lawsuit into the 'gentleman's agreements,' in which affected employees are fighting for class action status and damages from resulting lost wages, potentially reaching into the hundreds of millions of dollars."
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IDC: Android OEMs Shipped 162M Smartphones In Q1, More Than 4X Apple's Rate; Windows Phone Now In (Distant) Third
IDC today was the latest to publish its numbers on smartphone market shares after the major handset makers released Q1 earnings, and like Gartner, Strategy Analytics and the rest, it underscores the power of Google's Android platform at the moment: Android OEMs shipped 162.1 million handsets in the quarter, giving the platform a 75% share of total worldwide shipments, while Apple's 37.4 million devices put it at an increasingly distant second position at 17.3%. Microsoft's Windows Phone, driven primarily by its partner Nokia (79% of all WP shipments), grew the most of all platforms, with a rise of 133.3%, but that still puts it at a single-digit share, 3.2% on 7 million devices shipped.
Google's Three-Hour I/O Keynote Boils Down To These Highlights And One Theme: Foundation
Today’s three-hour-long Google I/O keynote came with plenty of announcements, but the company mostly assured us that it is focused on building frameworks that can benefit developers and consumers. We saw a more unified company that needed three hours in one session to get their message across. Breaking today’s keynote up into two days would have disrupted the momentum coming out of a company that closed the day at an all-time high on the stock market. Key areas of the business saw updates, all relaying the important foundation necessary to move Google forward over the next 10 years. From search to maps, everything is getting a new coat of paint, a new polished experience and a focus from every team within the company. The only announcement that didn’t fit into a “category” was its new music subscription service. Some are calling it a Spotify-killer, but to us, it seemed like a necessary and inevitable announcement. Android The day started out with Android, with the news that more ...