Eyeing The International Market, MoPub, The DoubleClick For Mobile, Raises $12 Million Series B
MoPub, the Accel-backed mobile advertising startup founded by ex-AdMob and Google employees, is today announcing a $12 million round of Series B funding which the company says will be used for hiring and international expansion, including putting folks on the ground in Europe, Japan, Korea and elsewhere in the Asia-Pacific region. The round was led by Jafco Ventures, and saw participation from existing investors, including Harrison Metal Capital and Accel, who both contributed to MoPub's $6.5 million round in July of last year. The current round also includes a strategic investment from Publicis Groupe’s strategic investment arm, Iris Capital/OPV. Publicis is the agency holding company that controls top-tier agencies including VivaKi, Razorfish and Digitas.
Weather Channel CEO David Kenny Joins SessionM Board
SessionM, a startup aiming to increase mobile app engagement, has a new addition to its board of directors — David Kenny, who's currently serving as chairman and CEO of The Weather Channel. SessionM co-founder and CEO Lars Albright (who previously co-founded Quattro Wireless, which was acquired by Apple and became the basis of its iAd program) says he got to know Kenny because The Weather Channel is one of SessionM's biggest publishing partners. At the same time, Kenny has plenty of experience with digital advertising, having served as the CEO of marketing agency Digitas. Both sides are important to SessionM — the company adds a game layer to apps, where users can earn points and eventually rewards for engaging with the app, which also offers new opportunities for advertising.