“Like”-able Content: Spread Your Message with Third-Party Metadata
Giving content proper structure is one of the most important things we can do—because the more structure we have in our content, the freer it becomes. Most of the time, structured content’s classifications and divisions allow for the content’s presentation on a multitude of platforms. By breaking content down into its natural components, we ensure current and future compatibility and display in a wide range of devices and environments. Third-party metadata schemas, like Facebook’s Open Graph protocol and Twitter Cards, build on this ideal. And they are quickly becoming part of what it means to have a modern and complete online presence. Facebook’s Open Graph protocol, or OG (not to be confused with rapper Ice-T’s 1991 album, “O.G.”), builds on the notion of compatibility by way of appropriately breaking down content into chunks, but from a platform-specific point of view. Twitter also rolled out a metadata scheme of its own , called Twitter Cards. These metadata protocols ...
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Facebookers Get Into Philanthropy: A3 Foundation Launches At Sundance To Support Asian-American Artists
With Facebook’s incredibly hyped IPO now over, longtimers at the company are naturally exploring the question: what does life after Facebook hold? Some are years into new startups of their very own, while others are funemployed. But a small group is getting into philanthropy and giving back. The latest of these projects is the A3 Foundation, which is launching at the Sundance film festival today and supports Asian-American artists in film and other creative industries. It’s the project of Philip Fung, a seven-year Facebook veteran who is now an engineering manager on the Facebook for Android team, Julia Lam, who co-founded an unlaunched startup called Optimistic Labs after leaving Facebook and Franklyn Chien, who co-founded LearnSprout also after leaving Facebook. “When Phil was growing up, he didn’t see a lot of role models on television. He wanted to help fix that,” said Lam, who was part of an Asian American theater group while an undergraduate at UCLA. “Our feeling is that ...
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