iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds
Mobile advertising firm Velti has released its monthly report on advertising impressions across its network. The iPad is far and away the leader when it comes to the tablet market, and is gradually chipping away share from the iPhone in terms of overall dominance among mobile ads. The iPad mini remains a much smaller factor, but is growing steadily, and on the Android side it’s pretty much all about the Kindle Fire. Velti’s data found that the iPad accounted for 91.6 percent of all tablet ad impression during the month of March, and only lost share to the iPad mini, which gained a full percentage point to come in at 6.2 percent during the month, firmly in second place. The Kindle Fire was the next strongest device, with a comparatively small piece of the pie at 1.6 percent. The Kindle Fire still dominates the Android tablet segment, however, with only the Galaxy Tab line of devices anywhere close. Amazon’s and Samsung’s tablets made up 73.4 percent and 26.2 percent of all Android ...
action
amazon
android
deviation
devices
dominance
ecpm
galaxy tab
iii
impressions
ios
ipad
iphone
iphones
kindle
samsung
segment
stil
velti
Samsung, Android Remain On Top In U.S. Mobile, Apple Supplants LG As No.2 With 53% Smartphone Penetration: comScore
By one account Apple is having a very strong quarter in the U.S. in smartphone sales on the strength of the iPhone 5, but overall, Android and specifically Samsung are continuing to dominate the market. According to figures out today from comScore, there are 123.3 million people in the U.S. using smartphones as of November 2012, and Android represents 53.7 of them. Among all mobile users — smartphone and otherwise — 26.9% of them are using Samsung devices. The figures, the result of a survey of some 30,000 consumers as part of comScores ongoing MobiLens research, found that Apple’s iPhones account for 35% of all smartphone subscribers, and that its overall mobile share is now at 26.9%. That was enough to put Apple ahead of LG as the country’s number-two mobile brand, with LG now at 17.5%, and Motorola and HTC continuing to round out the top-five, but with smaller market shares than three months before. The survey, of course, does not include holiday shopping figures, so it will be ...
activity
android
apple
aug
avg
comscore
comscores
devices
google
htc
ios
iphone
iphones
kantar
microsoft
million
mobilens
motorola
nov
oems
penetration
rim
samsung
supplants
symbian
worldpanel