iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds
Mobile advertising firm Velti has released its monthly report on advertising impressions across its network. The iPad is far and away the leader when it comes to the tablet market, and is gradually chipping away share from the iPhone in terms of overall dominance among mobile ads. The iPad mini remains a much smaller factor, but is growing steadily, and on the Android side it’s pretty much all about the Kindle Fire. Velti’s data found that the iPad accounted for 91.6 percent of all tablet ad impression during the month of March, and only lost share to the iPad mini, which gained a full percentage point to come in at 6.2 percent during the month, firmly in second place. The Kindle Fire was the next strongest device, with a comparatively small piece of the pie at 1.6 percent. The Kindle Fire still dominates the Android tablet segment, however, with only the Galaxy Tab line of devices anywhere close. Amazon’s and Samsung’s tablets made up 73.4 percent and 26.2 percent of all Android ...
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The Post Post-PC Era: Will Apple, Google, Samsung, Amazon Or Microsoft Win?
Editor’s note: Peter Relan is a former developer and Oracle’s former VP of Internet Division, a serial entrepreneur since 1998, and a Silicon Valley angel investor. Relan founded YouWeb Incubator in 2007, spinning out a string of successful mobile and gaming companies. Follow him on Twitter @prelan. Even before Apple’s 10 percent stock dip, it was clear that one battle was already over. Put down your arms – Android has won the smartphone OS marketshare war. The competitive drama of the smartphone battle has already unfolded to a large extent and is well understood: Android dominates unit shipment volumes, while iPhone dominates profits associated with smartphones. It may seem like too early a claim, but history tells us Google’s Android distribution model puts the large part of the smartphone market in its corner. No other OS has seen a reversal of fortune this late in the game (think Windows in the early ’90s and Nokia with feature phones in the early aughts). And yet, many ...
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