In-App Purchase Revenue Hits Record High: Accounts For 76% Of U.S. iPhone App Revenue, 90% In Asian Markets

Though it’s well-known that many of today’s mobile applications generate revenue through in-app purchases, a new report released today shows how powerful this money-making mechanism has become. Last January, just over half (53 percent) of iPhone App Store revenue in the U.S. was attributed to in-app purchases, but as of last month, that number has climbed to a record 76 percent. The figure varies by region, however. In Germany, for example, it’s lower – only 61 percent of revenue in February came from these in-app sales. Meanwhile, in Asian markets the number soars. In Hong Kong, Japan, China and South Korea, at least 90 percent of all revenue comes from in-app purchases. These findings are revealed in the latest report from app store analytics firm Distimo, which took a deep dive into the data in this month’s report. In particular, the report examines trends here in the U.S., looking at the business models chosen by app publishers who are using in-app purchases in their mobile ...

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