Applifier’s Everyplay Wants To See Your Game Face

Applifier, a Helsinki-based mobile gaming network, wants to see your game face. Their product Everyplay, which records players at their best (or worst) moments inside mobile games, is launching a new feature today that uses the iPhone’s front-facing camera to record your reactions. Yes, the videos are maybe a little awkward. See the one above. There’s probably a viral video montage in here someday. The new feature, called “FaceCam,” is in beta and a public launch is expected in March.  Everyplay is a bit of a pivot for Applifier, which was born out of game developer Jussi Laakkonen’s frustration in attraction users into his social games. The company then built up a large cross-promotion network on the Facebook platform for independent game developers. It grew to 150 million monthly active users. But the industry changed as players migrated toward smartphones and tablets. They created Everyplay as a way for mobile games to grow virally as players share videos of themselves with ...

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