About 30% of Facebook's Advertising Revenue, Or $375M, Came From Mobile Platforms
Almost one-third of Facebook’s advertising revenue is now coming from mobile platforms, according to the company’s latest earnings release. About $375 million of Facebook’s $1.25 billion in advertising revenue came from products like the company’s new mobile app install ads. That’s up from last quarter, when Facebook said it made 23 percent, or $305.9 million, from mobile ads. So this is a nice 22.5 percent quarter-over-quarter increase in mobile advertising revenue. Because Facebook now sees about three quarters of a billion users per month on mobile devices, the company has to make a commensurate amount from these platforms. Analysts and investors are closely watching to see how well Facebook makes this leap from desktop-based ads to mobile ones. Unlike Apple and Google, Facebook doesn’t own its own smartphone OS or sell its own hardware. It doesn’t have a way to earn a cut of app sales or in-app purchases like it does with games and apps on the Facebook platform. Advertising ...
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Facebook Removes Instagram User Counts From Developer API After Holiday Traffic Confusion
In the aftermath of a controversial story claiming Instagram’s traffic numbers were down, it looks like the data that was the source of the story has now disappeared altogether. Instagram was in the spotlight, and owner Facebook’s shares tumbled, when the New York Post ran a story between Christmas and New Years Day claiming that the popular photo app’s traffic was falling off a cliff after the controversial introduction, and then reversal, of new terms of service. We and several others cast doubt on how the NYP read those traffic numbers, which came from AppData, and Facebook eventually said they were inaccurate, too. Now that data is no longer there. Facebook tells us that this is to bring Instagram in line with the rest of its own apps, which stopped appearing on AppData in December 2011. “We don’t provide app usage metrics for apps owned or created by Facebook through our API,” a spokesperson told TechCrunch. “We’ve updated our API to reflect this for Instragram, which ...
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Is Facebook Working On a Smartphone?
An anonymous reader writes "The New York Times reports that Facebook has resumed its stealthy efforts to create a smartphone, apparently to assert its position in an Internet increasingly accessed via mobile devices, and to counter products and moves made by major competitors Google, Apple, Microsoft, and Amazon. The Times reports that Mark Zuckerberg has gotten personally involved in the project, which has recently landed several iPhone/iPad engineers from Apple. Wired ran a similar story a month ago, reporting that Facebook has ramped up its "Buffy" code-named collaboration with HTC on a phone which will probably be Android-based, support HTML5 and include a large touchscreen and high-quality camera (for Instagram). Facebook won't confirm or deny these reports."
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