Pathmapp Launches An A/B Testing Platform For Native iOS Apps To Let Developers Optimize, Configure In Realtime
A/B testing has long been a fundamental part of developing applications and products for the Web, and, with the explosion of smartphones, developers are naturally eager to use the process to test new designs and updates for mobile apps. The problem is that, traditionally, this has been tricky to manage, especially on iOS given Apple's approval process, requiring app developers to wait weeks to push new iterations.
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The Post Post-PC Era: Will Apple, Google, Samsung, Amazon Or Microsoft Win?
Editor’s note: Peter Relan is a former developer and Oracle’s former VP of Internet Division, a serial entrepreneur since 1998, and a Silicon Valley angel investor. Relan founded YouWeb Incubator in 2007, spinning out a string of successful mobile and gaming companies. Follow him on Twitter @prelan. Even before Apple’s 10 percent stock dip, it was clear that one battle was already over. Put down your arms – Android has won the smartphone OS marketshare war. The competitive drama of the smartphone battle has already unfolded to a large extent and is well understood: Android dominates unit shipment volumes, while iPhone dominates profits associated with smartphones. It may seem like too early a claim, but history tells us Google’s Android distribution model puts the large part of the smartphone market in its corner. No other OS has seen a reversal of fortune this late in the game (think Windows in the early ’90s and Nokia with feature phones in the early aughts). And yet, many ...
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Can Nokia Save Itself?
Nerval's Lobster writes "When ex-Microsoft executive Stephen Elop took the reins of Nokia back in 2011, he memorably compared the Finnish phone-maker to a burning old platform in the North Sea. 'I have learned that we are standing on a burning platform,' he wrote in a widely circulated memo. 'And, we have more than one explosion — we have multiple points of scorching heat that are fueling a blazing fire around us.' Elop suggested competitors such as Apple and Google had 'poured flames on our market share,' with the damage accelerated by Nokia's failure to embrace big trends. His solution: abandon Nokia's homegrown operating systems, including Symbian, in favor of Microsoft's Windows Phone. Nokia's Windows Phones managed to attract some significant buzz at this year's Consumer Electronics Show, and early sales seemed solid. But now there are signs the situation could be deteriorating."
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Millennial: Apple Devices Top Mobile Ad Impressions, Expect Lead To Grow With iPhone 5
Millennial Media sent out its quarterly Mobile Mix report for Q2 2012 today, and the number tell a story of rising fortunes for Samsung in smartphones, and of continued success for Apple, with a potential explosion on the horizon for the iPhone-maker when the next version makes its debut. iOS also grew its share of the overall OS picture, but Android still took the lion's share of impressions overall with 46% for the quarter. Apple took the top prize for manufacturers, seeing 31.38% (vs. 28.32% last quarter) of overall device impressions, and the iPhone was the top device, with 15.84% (up slightly from 15.10% in Q1) of the share, compared to just 4.96% for the next closest handset, RIM's BlackBerry Curve.
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Fighting the iCrime Wave
theodp writes "'What's the point of a mobile device,' asks WSJ reporter and iPad-beatdown-victim Rolfe Winkler, 'if people don't feel safe using it while they're mobile?' A lucrative secondhand market for today's electronics devices — a used iPad or iPhone can fetch $400+ — has produced an explosion in 'Apple picking' by thieves. So, how big is the iCrime wave? In New York City alone, there were more than 26,000 incidents of electronics theft in the first 10 months of 2011 — 81% involving mobile phones — according to an internal NYPD document. And plenty of the crimes are violent. The best way to deter theft is to reduce the value of stolen device — the wireless industry is moving to adopt a national registry that would deny service to such devices. A remote kill switch has been discussed as another approach. For its part, Apple says the company 'has led the industry in helping customers protect their lost or stolen devices,' although some are unimpressed."
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