Apple finds a strange bedfellow against Samsung—Nokia
The Finnish company filed an amicus brief in Apple vs. Samsung appellate case.
Gaming Monetization Startup Playhaven Nabs Rovio’s SVP of Brand Marketing Ville Heijari
Playhaven, a startup that had to do three major pivots before finding traction in helping other mobile gaming studios monetize their existing players, just scored another major hire. They just poached Rovio’s senior vice president of brand marketing Ville Heijari, who joined the Finnish game developer when it had just 15 employees. He grew Rovio’s marketing team, as the entire company ballooned to 540 people and began dabbling in branded sodas, plush toys, cookbooks, animated shorts and feature films. Last week, Rovio said that it hired a few new advertising executives from Apple, Millennial Media and inMobi. “I basically led marketing activities for the whole Angry Birds brand. We saw really amazing growth and really, it was a once-in-a-lifetime experience,” said Heijari, who will now be Playhaven’s general manager for Europe. He’ll recruit developers to work with the company, which already counts big developers in the region like Supercell and NaturalMotion among its clients. ...
Applifier’s Everyplay Wants To See Your Game Face
Applifier, a Helsinki-based mobile gaming network, wants to see your game face. Their product Everyplay, which records players at their best (or worst) moments inside mobile games, is launching a new feature today that uses the iPhone’s front-facing camera to record your reactions. Yes, the videos are maybe a little awkward. See the one above. There’s probably a viral video montage in here someday. The new feature, called “FaceCam,” is in beta and a public launch is expected in March. Everyplay is a bit of a pivot for Applifier, which was born out of game developer Jussi Laakkonen’s frustration in attraction users into his social games. The company then built up a large cross-promotion network on the Facebook platform for independent game developers. It grew to 150 million monthly active users. But the industry changed as players migrated toward smartphones and tablets. They created Everyplay as a way for mobile games to grow virally as players share videos of themselves with ...
StatCounter: Nokia Cedes Global Mobile Internet Usage Top Spot To Apple — But Samsung’s Star Is Rising
Nokia's slide down the mobile rankings continues: StatCounter figures for January 2013 show Apple dislodged the Finnish mobile maker for the first time as the most popular mobile vendor in terms of global internet usage. Meanwhile Samsung took second place. The figures come from StatCounter GlobalStats web traffic analytics research.
Samsung Dominated Apple And Nokia With A Record 213M Smartphones Shipped In 2012
The battle’s been raging between Samsung and Apple for global smartphone domination, but according to the latest numbers out of Strategy Analytics, Samsung has extended its lead over rival manufacturers to capture a 30 percent marketshare worldwide. According to the research firm, Samsung’s 213 million smartphones shipped over the course of 2012 sets a record for most units shipped by a smartphone vendor in a single year. The previous record holder was Nokia, which shipped 100.1 million units in 2010. Samsung’s ability to deliver both on the high-end (with the Galaxy S III and Galaxy Note II) and on the low-end with models like the Galaxy Y made the Korean firm nearly impossible to beat. In fact, Samsung sold more smartphones this year than Apple and Nokia combined. Apple continued to see growth, despite rumors that iPhone 5 part production cutbacks were a sign of low demand, shipping 135.8 million smartphones worldwide, capturing a marketshare of 19 percent globally. That represents ...