Android Picks Up The Pace In Smartphone Sales Over iOS Globally, While Windows Phone Continues With Modest Gains, Says Kantar

Google's mobile OS Android continues to power ahead as the world's most popular smartphone platform, according to figures out today from Kantar Worldpanel Comtech, the WPP-owned market research company that tracks sales of handsets across key markets on a 12-week rolling cycle. In the nine markets surveyed by Kantar -- Australia, China, France, Germany, Italy, Japan, Spain, UK and the U.S., all detailed in the table below -- the only one where Android did not dominate was Japan, where Apple's iOS just about eked out a lead against it (49.2% versus 45.8% of sales) for the three months ending March 31. Elsewhere, the figures indicate that regardless of whether the market is developed (U.S., UK, Germany) or emerging (China) or struggling financially (Spain), collectively, Android handset makers are winning them all, with sales figures for the platform reaching their high point in Spain, at 93.5% of all smartphone sales.

android apple australia china comtech france germany google ios italy japan kantar spain windows worldpanel wpp-owned