“Like”-able Content: Spread Your Message with Third-Party Metadata

Giving content proper structure is one of the most important things we can do—because the more structure we have in our content, the freer it becomes. Most of the time, structured content’s classifications and divisions allow for the content’s presentation on a multitude of platforms. By breaking content down into its natural components, we ensure current and future compatibility and display in a wide range of devices and environments. Third-party metadata schemas, like Facebook’s Open Graph protocol and Twitter Cards, build on this ideal. And they are quickly becoming part of what it means to have a modern and complete online presence. Facebook’s Open Graph protocol, or OG (not to be confused with rapper Ice-T’s 1991 album, “O.G.”), builds on the notion of compatibility by way of appropriately breaking down content into chunks, but from a platform-specific point of view. Twitter also rolled out a metadata scheme of its own , called Twitter Cards. These metadata protocols ...

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