Iterations: The Unbundling Potential Of Apple’s Passbook
This post is about Apple’s Passbook. It’s not about mobile wallets, or Google Wallet, or Square, or anything else. I realize the space is vast and dynamic, but I only have an iPhone, and I’m here to write about Passbook. With that disclaimer out of the way, I’d like to share some thoughts about Passbook, a thesis I’ve developed around “cards vs. apps,” the big opportunity this creates for Apple, and how potentially disruptive Passbook could be. A few weeks ago here on TechCrunch, I wrote a column about the unbundling power of mobile, and how fierce competition at the application layer is fragmenting audiences. To take this a step further, I believe Passbook Cards could actually unbundle some native applications, stripping out the most essential features of apps and placing them in a format that, in many cases, is easier to access, easier to use and navigate, loads faster than apps, is more intelligent about time and location, and is much more lightweight as a consumer experience. ...
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Now With 50 Major Retailers On Board, Coupons.com’s New iOS App Adds Passbook-Enabled Coupons
A little over a month after the digital couponing giant Coupons.com began supporting Passbook-enabled coupons from its mobile website, the company is now adding support for the feature in its native iOS application. At the time of the original launch, twenty major retailers were offering discounts through these Passbook coupons, including Macy’s, Old Navy, PETCO, Barnes & Noble, Jo-Anne Fabric, ULTA Beauty, Yankee Candle, Michaels, Sears, Sweet Tomatoes, PetSmart, and others. That number has now grown to fifty.
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Google’s Mobile Apps Updated: Google Drive Now Supports Spreadsheet Editing On Mobile, Chrome On iOS Adds Passbook Support
Don't be fooled by the iterative-sounding nature of this update: being able to edit spreadsheets on mobile devices - the functionality which Google has just now introduced in its mobile Google Drive applications - is actually a major upgrade in the eyes of many users.
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“In the Studio,” Gyft’s Vinny Lingham Presents A Brilliantly Dead-Simple Idea For Holiday Gift-Giving
"In the Studio" powers through Black Friday by welcoming a serial entrepreneur, originally from South Africa, who has now started his third company out of Palo Alto and timed his moves perfectly for recent advances in mobile hardware and the holiday season. Vinny Lingham, the CEO and co-founder of Gyft, has devised a brilliantly dead-simple idea to attack the growing gift card market and enable both the purchasing of and redemption of cards through mobile phones. With Gyft, consumers can give, receive, and use gift cards from scores of other merchants with a simple mobile application and a few touches. A step further, Gyft had the foresight to realize the possibilities with iOS 6 and Passbook, making their offering fully-integrated with Passbook cards. (You can check out the app here, as well as their innovative incentive system to encourage signups. Gyft was also covered earlier in the year by TechCrunch's Sarah Perez after integrating with Passbook.)
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Gyft Brings Gift Cards From Over 200 Retailers To Apple’s Passbook
Gyft, the TechCrunch Disrupt SF 2012 finalist, which lets you buy, save, redeem and share gift cards using your iPhone, has just launched Passbook integration. Because Gyft supports storing your plastic gift cards thanks to its relationships with retailers and data partners, this integration means you can now dump out all those plastic cards cluttering up your physical wallet and just use your iPhone instead. The startup currently sells and stores cards from over 200 major retailers, including Amazon, Brookstone, Lowe's, Toys "R" Us, Sephora and others, but cards from other retailers Gyft isn't officially working with can be stored in the Gyft application as well.
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