Gyft Brings Gift Cards From Over 200 Retailers To Apple’s Passbook
Gyft, the TechCrunch Disrupt SF 2012 finalist, which lets you buy, save, redeem and share gift cards using your iPhone, has just launched Passbook integration. Because Gyft supports storing your plastic gift cards thanks to its relationships with retailers and data partners, this integration means you can now dump out all those plastic cards cluttering up your physical wallet and just use your iPhone instead. The startup currently sells and stores cards from over 200 major retailers, including Amazon, Brookstone, Lowe's, Toys "R" Us, Sephora and others, but cards from other retailers Gyft isn't officially working with can be stored in the Gyft application as well.
How Popular Is Passbook? Sephora Sees 17,000 Passbook Users On Day One, 20K After 24 Hours
How popular is Apple's Passbook, the new iOS 6 application that lets you store tickets, cards, and coupons in a mobile wallet-like interface? According to some early data from Branding Brand, the company that built the app for cosmetics and skin care brand Sephora, Passbook adoption is booming. In the first day following iOS 6's availability, Sephora's "Beauty Insider" card was added to 17,000 users' Passbooks. Twenty-four hours later, that number reached 20,000.
Social Media’s Impact On Mobile Commerce: Visits Are Up, Conversions Are Down
Branding Brand is an under-the-radar company whose name you might not know offhand, but whose platform powers the mobile commerce in several names you probably do know. Their client list includes brands like American Eagle Outfitters, Ralph Lauren, Sephora, Anthropologies, Dick's Sporting Goods, GNC, Steve Madden, TigerDirect, West Marine, Timberland and Crate & Barrel, for example. The latter is a more recent addition, in fact, as the company just now landed a deal to power Crate & Barrel's new mobile registry application. Given its access to mobile commerce data and customer conversion rates, Branding Brand has the ability to uncover some interesting trends related to social media and mobile commerce. In data tracked from January to May 2012, the company found social media-driven conversions from mobile users are trending downwards, even as social media-driven visits go up. And the impact of social media in general is minimal when it comes to mobile - as a whole, it was responsible for ...