Singaporean Ad-Matching Platform AdzCentral Gets $3.2M Series A

AdzCentral, an ad-matching platform from Singapore, has received $3.2 million (S$4 million) in funding from Electric Sheep Capital and Digital Media Partners . The company provides an engine to advertisers that serves up ads based on targeted audience demographics. Companies spell out the parameters of their intended audience and AdzCentral’s ads are displayed to people based on what sites they’ve visited (tracked through cookies) or other information shared by partner sites. Some companies call it “programmatic buying”, or “smart media buying”, or other permutations of the word “intelligent”, really, but it’s basically ad-matching. These providers are also responsible for the ads that seem to chase you around different websites pushing information that seems to be all-too-appropriate, such as previously browsed shop items. The company’s founder and CEO, Reza Behnam said he industry estimates peg the US market for ad-matching to be worth about $6 billion in 2015, making ...

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