The Lede: Readers Debate Brazil’s Protests
As the unrest in Brazil has intensified, readers of The New York Times have attempted to explain the protests to a curious American audience in comments posted on this site in both English and Portuguese.
Ooyala Sets Up R&D Center In Singapore To Chase Mobile Audiences In Asia
Video services provider Ooyala is setting up an R&D operations in Singapore, and is hiring researchers and data scientists for the facility. The company provides video technology to media companies and telcos, enabling them to stream their content online such as the Australian Open, or helping ESPN embed videos in tweets.It claims to have a collective viewership of about 200 million across 130 countries each month. Ooyala has had a small staff of four in Singapore since last year, but the new facility will bump up its presence here to about 20 when it’s operational in 2014, said CEO, Jay Fulcher. The center here will focus on researching localized products for Asia, as the company expands outside of the US. Ooyala will keep its core engineering team in Mountain View, where most of its 300 staff are. It also maintains offices in Sydney, Tokyo, LA, New York and London, with teams of about ten in each of them. Fulcher wouldn’t say how much the company is ploughing into the center here, ...
MyFitnessPal Makes International Push With Versions In French, German, Spanish, And Portuguese
Popular exercise- and nutrition-tracking service MyFitnessPal is making its first significant effort to reach an international audience. Co-founder Mike Lee said that MyFitnessPal now has "well north of" 40 million registered users. That already includes users in other countries: "In absolute numbers it's large, but ... it's just a small percentage of our total userbase." So Lee argued that there's a big opportunity in creating localized versions of the service.
This Is The Best Ad Campaign In App History
What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shoreditch, East London, a stone's throw from where its own studio is based, which brazenly proclaim: You have no friends and No one likes you.
The YouTube Paradox And The Off-YouTube Solution
A growing number of YouTube creators and multichannel networks are beginning to grumble about the revenue share that the site has with its partners and their inability to monetize their huge audience of viewers on the site. And, increasingly, they're looking for off-YouTube solutions to better distribute and monetize their videos.