SumUp, One Of Europe's Many Mobile Payments Startups, Launches In Russia - Now Operating In 11 Markets
SumUp, one of the myriad European Square-style mobile card reader startups, has expanded its coverage footprint by rolling into an 11th European market: Russia. SumUp is now operational in the U.K., Germany, Ireland, Austria, the Netherlands, Spain, Italy, France, Portugal, Belgium and Russia, giving it a larger geographical footprint than other European rivals including iZettle and Payleven.
Translation is UX
Je ne suis pas monsieur Lebowski. C’est vous monsieur Lebowski. Moi, je suis le Duc. — The Big Lebowski , French version There is a world where Harry Potter’s arch enemy is “Du-weißt-schon-wer,” Facebook users click the “Me gusta” button, and the Dude is named “le Duc.” This world is a translated world. We—the people who make websites—now study almost every aspect of our trade, from content and usability to art direction and typography. Our attention to detail has never been greater as we strive to provide the best possible experience. Yet many users still experience products that lack personality or are difficult to understand. They are users of a translated version. When we pledge to embrace the adaptable nature of the web—to make our websites responsive and even future-ready—we’re typically talking about diversity of devices. But the web’s diversity also comes in the form of different languages and cultures. Translation affects users’ experiences—and ...