The Surprising iOS Games That Saw The Most Active Usage In The U.S. Last Month
Because of the rankings, the top-grossing games and the ones that get the most downloads are known. But Apple and Google are much more conservative with what they reveal about apps and their active usage. And active usage is a far more important metric than the download, because the more retention and engagement an app has, the more opportunity there is for users to transact inside of it. Onavo, a Sequoia-backed company that tracks active app usage for millions of users through its data compression products, took at a look at the most used games in the U.S. in December. What Onavo calls “market share” below is the percentage of U.S. iPhone owners that used the game that month. Some of them are surprising. The top few like Zynga’s Words With Friends and Imangi Studio’s Temple Run are not. But the next one is — Touch Hockey from Flipside5. Flow by Big Duck Games comes after that. Following that is Rovio’s Angry Birds – an obvious candidate for one of the top 10 apps. If we look ...
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Alibaba Group's New Stake In Sina Weibo May Help Its Nascent Smartphone OS Gain Traction Against Android & iOS
Pouring $586 million in Sina Weibo gives Alibaba Group several perks, including an inroad into social media and access to the microblogging platform’s data. Not only that, but its new 18 percent stake in Sina Weibo may also give Alibaba Group a leg-up as it seeks to promote its own smartphone operating system Alibaba Mobile OS (AMOS) as a rival to Android. As the Wall Street Journal writes, Alibaba Group’s investment in Sina Weibo means that it now has access to data generated by the platform’s 46.2 million daily users. This is on top of the 500 million registered users on Taobao, one of Alibaba Group’s e-commerce sites. “If you are a big Internet company and you are ambitious enough in the mobile space, you have to do more than apps. Otherwise, you are just a small species in an ecosystem controlled by others,” Alibaba chief strategy officer Zeng Ming told WSJ. Zeng said that Alibaba Group’s target for AMOS is to power 10 percent of all smartphones shipped in China, an ambitious ...
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Chartboost Is Building The Next Mobile Ad Network To Watch, And They're Expanding To Europe
Five years ago from their native city of Barcelona, Maria Alegre and her husband Pepe Agell used to watch old Stanford Technology Ventures Program videos from entrepreneurs sharing their founding stories. Intrigued by what they heard, they picked up and moved to the Valley, where Alegre dug into mobile gaming at early developer Tapulous, which went on to be acquired by Disney. Fast forward to today, Alegre is running one of the fastest-growing mobile ad networks in Silicon Valley (one that we’ve heard from three separate sources grossed about $50 million last year). Her company Chartboost is quietly sucking in talent from an older generation of mobile ad networks and gaming studios like Google’s AdMob, DeNA’s Ngmoco and EA’s Popcap. They also picked up $19 million in funding led by storied VC firm Sequoia earlier this year. “It’s kind of crazy. This all happened in four years,” she said. “Anyone can do it. People running these companies are not super humans. They are just ...
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Apple And Google's App Stores Now Neck And Neck – Except On The Metric That Matters Most To Developers: Revenue
On nearly all fronts, Apple’s App Store and Google’s Android marketplace, Google Play, are essentially tied. Apple offers some 800,000+ apps, Google claims 700,000 officially, but third-party reports peg it much higher. Google Play is also now growing at a faster rate than iOS’s App Store, in both downloads and revenues. And Google Play reached close to 90 percent of the iOS App Store downloads in Q1 2013. But there’s one area where Google isn’t winning yet: revenue. According to a new report from app analytics firm App Annie, the iOS App Store has maintained its lead in terms of monetization, earning around 2.6 times more revenue in the last quarter. During the holiday season – when users are receiving, activating and then filling new smartphones and tablets with apps – that lead was even higher, with iOS generating roughly four times more revenue. The U.S. and Japan are leading the revenue drive in Apple’s App Store, though that could change in the near-term. Last year, ...
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China Is Finally Becoming A Lucrative Market For App Makers
Two years ago, while traveling in Beijing, the big surprise for me was how badly local mobile developers wanted to get U.S. customers. They wanted out, not in. Fraud, piracy, way too many Android stores and a still small installed base of iOS and Android devices made the local Chinese market financially unviable for many developers. Today the picture is starting to look very different. Why? The market is now huge: two months ago, mobile analytics company Flurry reported that China finally surpassed the U.S. in terms of active installed Android and iOS devices. Local payment options and restructured carrier billing choices with the big operators like China Mobile, China Unicom and China Telecom have made it easier to charge mobile app users. It’s also helped give Chinese consumers legal alternatives to acquiring fraudulent credit card data on Taobao, the eBay of China. The number of alternative Android app stores — while still overwhelming — is consolidating. “Two years ago, a lot ...
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