The Surprising iOS Games That Saw The Most Active Usage In The U.S. Last Month

Because of the rankings, the top-grossing games and the ones that get the most downloads are known. But Apple and Google are much more conservative with what they reveal about apps and their active usage. And active usage is a far more important metric than the download, because the more retention and engagement an app has, the more opportunity there is for users to transact inside of it. Onavo, a Sequoia-backed company that tracks active app usage for millions of users through its data compression products, took at a look at the most used games in the U.S. in December. What Onavo calls “market share” below is the percentage of U.S. iPhone owners that used the game that month. Some of them are surprising. The top few like Zynga’s Words With Friends and Imangi Studio’s Temple Run are not. But the next one is — Touch Hockey from Flipside5. Flow by Big Duck Games comes after that. Following that is Rovio’s Angry Birds – an obvious candidate for one of the top 10 apps. If we look ...

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