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Yext Launches Sync, An Easy Way For Local Businesses Their Many Facebook Pages

While Foursquare has been the most hyped location startup out of New York, there is actually another startup that is growing a real business from serving merchants with about 150,000 locations globally. Yext has quietly grown to 200 employees through a platform that makes it easy for brands and small businesses to manage their location data across more than 50 search engines, mapping companies and on Facebook. They’ve raised more than $65 million to date after spinning out and selling an older pay-per-call business to IAC, in favor of going after this opportunity. CEO Howard Lerman thinks of his company as the “quiet location giant,” which could eventually become one of the New York tech scene’s serious IPO candidates. They’re making their connection to the Facebook platform even more seamless today with the launch of Yext Sync. Through a mobile app, businesses can manage their Facebook Pages, whether they have one or one thousand of them. It’s designed so that a local employee ...

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Found 3 weeks ago on channel TechCrunch

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Take The H.E.L.M. 2.0 Is A Competition Designed To Encourage Startups To Move To NYC

Take The H.E.L.M. 2.0 is a competition from the New York City Economic Development Corporation that is designed to encourage tech startups and other fledgling companies to move their offices to lower Manhattan. They’re accepting applications today, and eventually the applicant pool will be narrowed down to 20 finalists that will compete for one of four grand prizes of $250,000 to assist them in moving their offices into the city. The first stage of the competition runs until July 15, 2013, after which time 20 finalists will be selected to compete in the second round. These finalists will be given opportunities to present a detailed pitch as to why a move to lower Manhattan would boost their growth as a company. Each of the 20 finalists is guaranteed $10,000 in prize money, while the four runner-ups are presented with a prize of $50,000 each. The four grand prize winners will be presented with $250,000 in prize money to seek out or expand their office space in a location south of Chambers ...

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Found 3 weeks ago on channel TechCrunch

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Translation is UX

Je ne suis pas monsieur Lebowski. C’est vous monsieur Lebowski. Moi, je suis le Duc. — The Big Lebowski , French version There is a world where Harry Potter’s arch enemy is “Du-weißt-schon-wer,” Facebook users click the “Me gusta” button, and the Dude is named “le Duc.” This world is a translated world. We—the people who make websites—now study almost every aspect of our trade, from content and usability to art direction and typography. Our attention to detail has never been greater as we strive to provide the best possible experience. Yet many users still experience products that lack personality or are difficult to understand. They are users of a translated version. When we pledge to embrace the adaptable nature of the web—to make our websites responsive and even future-ready—we’re typically talking about diversity of devices. But the web’s diversity also comes in the form of different languages and cultures. Translation affects users’ experiences—and ...

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Found more than 1 month ago on channel A List Apart

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