Uncle Sam Wants You (to Optimize Your Content for Mobile)

Americans deserve a government that works for them anytime, anywhere, and on any device. — President Barack Obama It’s easy to get frustrated by the pace of change in mobile. Companies drag their feet about actually delivering content and services optimized for mobile devices, commissioning yet more research to “prove” the need for a mobile strategy. Meanwhile, we tap away at our ever-more-capable smartphones and tablets, pinching and zooming our way through sites designed for a much larger screen. Now we can find inspiration for taking quick action in mobile from an unexpected source: the government. President Obama has ordered executive branch federal agencies to make at least two key services available on mobile devices over the next year. The initiative to optimize content for mobile is part of the larger Digital Government strategy aimed at building a twenty-first-century platform to better serve the American people. This strategy outlines a sweeping vision for how to deliver ...

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