Hands-On With GoldieBlox, The Toy That Wants To Make Girls Fall In Love With Engineering
Ask engineers about their favorite toys growing up, and chances are, LEGOs will be mentioned. Often, they'll be discussed with great intensity and detail, as in, "The best Christmas ever was in 1988, when I turned my entire bedroom into a LEGO City." There is something about LEGOs that really takes a hold of kids and sparks their interest in building things -- giving them the bug for engineering that can often carry on into their adult lives. The fact is, though, that toys like Legos have traditionally been marketed to boys more than girls. And as it turns out, some 90 percent of people who are employed as engineers today are men. Whether those two facts are related is hard to know, but either way, the dearth of women in engineering is seen by many as a real problem. And it's a problem that GoldieBlox founder Debra Sterling has set out to help solve.