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NASA Trailer To Be Shown Before Star Trek: Into Darkness

Tired of seeing ads for cars and soda before the films you watch at the theater? Well, a successful crowdfunding campaign at Indiegogo will see a trimmed down version of NASA's 'We Are Explorers' video aired before showings of the upcoming Star Trek: Into Darkness in theaters all over the country. "Most people recognize space as a key expression of our character. They know our space programs as a globally recognized brand of ingenuity. The recently landed Mars Curiosity Rover was the latest reminder that space systems are the crown jewels of our scientific and technical prowess. Less known is the indispensable value space systems bring to our everyday lives. Space provides irreplaceable capabilities for defense, public health, finance, medicine, energy, agriculture, transportation, development and countless other fields. Investments in space programs are precisely about improving and protecting life on Earth. ... By funding this campaign, we can remind students and the general public that ...

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Does All of Science Really Move In 'Paradigm Shifts'?

ATKeiper writes "Thomas Kuhn's landmark book The Structure of Scientific Revolutions just turned fifty years old. In that book, Kuhn coined the expression 'paradigm shift' to describe revolutionary changes in scientific fields — such as the replacement of the geocentric understanding of the universe with the heliocentric model of the solar system. The book was hotly debated for claiming that different scientific paradigms were 'incommensurable,' which implied (for example) that Newton was no more right about gravity than Aristotle. A new essay in The New Atlantis revisits the controversy and asks whether the fact that Kuhn based his argument almost exclusively on physics means that it does not apply as well to major developments in biology or, for that matter, to the social sciences."

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Translation is UX

Je ne suis pas monsieur Lebowski. C’est vous monsieur Lebowski. Moi, je suis le Duc. — The Big Lebowski , French version There is a world where Harry Potter’s arch enemy is “Du-weißt-schon-wer,” Facebook users click the “Me gusta” button, and the Dude is named “le Duc.” This world is a translated world. We—the people who make websites—now study almost every aspect of our trade, from content and usability to art direction and typography. Our attention to detail has never been greater as we strive to provide the best possible experience. Yet many users still experience products that lack personality or are difficult to understand. They are users of a translated version. When we pledge to embrace the adaptable nature of the web—to make our websites responsive and even future-ready—we’re typically talking about diversity of devices. But the web’s diversity also comes in the form of different languages and cultures. Translation affects users’ experiences—and ...

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Found more than 1 month ago on channel A List Apart

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Becoming Better Communicators

As designers, we pride ourselves on being great communicators. We go to extreme lengths to communicate with users in a language they understand, enabling them to engage with our messages and feel like they’re part of a story we built just for them. Yet, we do a poor job of communicating with those whom our work requires us to talk to every day—and we need to, and can, get better at it. In fact, as much as we consider ourselves designers, significant parts of our working hours are actually spent communicating with one another. At least, mine are. Here’s a list of tasks I perform on a typical workday: Log onto IRC (the way people at Canonical—the company behind the Linux operating system Ubuntu—communicate with anyone who’s on the clock) and greet my colleagues. Check my e-mail; reply to some, save some to deal with later. Log onto Basecamp; check my to-dos, update some notes, and comment on a hot thread. Make a quick phone call to my manager to get the daily update and clarify ...

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