Act-On’s $16M D Round From Norwest Venture Is Evidence That Online Marketing Will Be Automated
It's funny. I was only the other day standing on the rooftop of a London startup's office as we cracked jokes over beers about the ridiculous amount of money SEO and marketing agencies used to charge clients. "Yeah, I used to fly into Dell's Dublin office one a week to tell them about SEO. We used to charge thousands!" guffawed my interlocutor. Well, the boot is on the other foot now, and the evidence is growing. Act-On Software, a marketing automation company, raised a $10 million in Series C funding, roughly half a year after securing $4 million. Today it's announced it has secured $16 million in new venture financing. Norwest Venture Partners (NVP) led the round, with existing investors Trinity Ventures, US Venture Partners and Voyager Capital also participating. Act-On offers a platform that allows marketers to manage a variety of online marketing initiatives from a single, cloud-based system. Much less reliance on agencies, therefore. The company’s marketing automation platform integrates ...
Ireland’s MTT Raises $5 Million Series A From DFJ Esprit
Running out of Ireland, Mobile Travel Technologies has raised a $5 million Series A investment from DFJ Esprit's new third fund. In case you hadn't heard, MTT is a large mobile platform aimed at the travel industry which includes easyJet and Qantas Group’s Jetstar amongst its customers. The financing will support MTT’s expansion into new markets and strengthen the team at its headquarters in The Digital Hub in Dublin, at its offices in London and Manila, and as it enters new territories.
Former Google Exec Turns Whistleblower On Company's Tax Avoidance Machinations In The UK
Google is under fire in the UK for its tax practices in the country, and a new key witness (who spoke to The Sunday Times) might put them in deeper hot water when he hands over a reported 100,000 emails and documents to the British Revenue & Customs (HRMC) services. Barney Jones, a former Googler who was at the company between 2004 and 2006, says he has material proof that Google's London sales staff which would negotiate and close sales for the UK market, despite claiming its Dublin HQ handled finalizing all deals.
Wi-Fi Indoor Positioning Firm YFind Launches Analytics Tool
Prepping for its US expansion, Singapore-based indoor positioning technology firm YFind has launched a broader analytics tool so that its customers can slice and dice foot traffic information in malls. The company’s service tracks unique visitors as they move through a mall. It relies on Wi-Fi to do this, so it can track users who have their Wi-Fi turned on on their phones. Because it doesn’t rely on GPS, it can track people indoors, and in dense environments with about 3-meter accuracy, says the company. YFind founder, Melvin Yuan, said the new analytics board, called TheRetailHQ, is hoped to offer shop owners and mall operators a way to figure out where people are going in the space, and correspondingly what promotions can be run where foot traffic is heaviest. And because unique visitors are tracked, some new information can be derived, such as identifying repeat visitors and how long people spend in each store. Some predictive analytics is packed into the new dashboard as well, said ...
On-Demand Taxi Service Hailo Cleared To Operate In New York City
During a panel discussion at Disrupt called “Urban Transportation,” the CEO and co-founder of Hailo, Jay Bregman, announced that the on-demand taxi service has gotten the go-ahead to operate in the New York City area. The London-based company has raised $50.6M to date, covering cities all over the world such as London, Dublin, Boston, Chicago and Toronto. When the company raised its last round, it announced plans to move to Tokyo, Barcelona, Madrid and of course New York City. City regulations have kept numerous operators out of competing with the legacy NYC taxi market, but those walls are crumbling down thanks to leaders in the space like the recently approved Uber. This is developing.