Stealthy Startup Gumhouse Raises $6M+ For A “Social Stream Video Shopping Network”

A somewhat stealthy new startup called Gumhouse just raised over $6 million according to this SEC filing, and there are some big names attached to the project, it seems. According to the Gumhouse.com website, the service is described as a "social stream video shopping network," which uses Facebook to personalize your shopping experience. After a little digging, it appears the service has already soft launched. Listed as "Directors" on the filing are LegalZoom, ShoeDazzle, and The Honest Company co-founder Brian Lee and former Photobucket Biz Dev VP and Color co-founder Peter Pham, who's also at Science, the Betworks-like technology studio/incubator based in L.A. Meanwhile, "Executive Officers" include Tom Dare, former VP of Business Intelligence at MySpace and Mike Jones, both also of Science, and RxVantage co-founder Greg Gilman. Polaris Ventures General Partner, Jason Trevisan, is listed as a director, too.

betworks-like biz brian business intelligence dev experience facebook gilman greg gumhouse jason jones lee legalzoom mike myspace peter pham photobucket polaris raises rxvantage science sec service shoedazzle technology tom trevisan ventures