Stealthy Startup Gumhouse Raises $6M+ For A “Social Stream Video Shopping Network”
A somewhat stealthy new startup called Gumhouse just raised over $6 million according to this SEC filing, and there are some big names attached to the project, it seems. According to the Gumhouse.com website, the service is described as a "social stream video shopping network," which uses Facebook to personalize your shopping experience. After a little digging, it appears the service has already soft launched. Listed as "Directors" on the filing are LegalZoom, ShoeDazzle, and The Honest Company co-founder Brian Lee and former Photobucket Biz Dev VP and Color co-founder Peter Pham, who's also at Science, the Betworks-like technology studio/incubator based in L.A. Meanwhile, "Executive Officers" include Tom Dare, former VP of Business Intelligence at MySpace and Mike Jones, both also of Science, and RxVantage co-founder Greg Gilman. Polaris Ventures General Partner, Jason Trevisan, is listed as a director, too.