Twitter The Ad Player Wants To Push More TV Buttons, Adds Viacom To Its Partner List
The Cannes Lions mega advertising event is in full swing today in the south of France and while Twitter is marking its first year with an official presence there with a big sign at the entrance to the main venue (pictured here), and a big data keynote (led by Twitter's new chief media scientist Deb Roy) to go along with it, it's also continuing to ink deals. The latest is with Viacom, which joins ESPN, Fox and Discovery among the broadcasters who will link up ads on Twitter's platform to ads they're running alongside their programs.
Ooyala Sets Up R&D Center In Singapore To Chase Mobile Audiences In Asia
Video services provider Ooyala is setting up an R&D operations in Singapore, and is hiring researchers and data scientists for the facility. The company provides video technology to media companies and telcos, enabling them to stream their content online such as the Australian Open, or helping ESPN embed videos in tweets.It claims to have a collective viewership of about 200 million across 130 countries each month. Ooyala has had a small staff of four in Singapore since last year, but the new facility will bump up its presence here to about 20 when it’s operational in 2014, said CEO, Jay Fulcher. The center here will focus on researching localized products for Asia, as the company expands outside of the US. Ooyala will keep its core engineering team in Mountain View, where most of its 300 staff are. It also maintains offices in Sydney, Tokyo, LA, New York and London, with teams of about ten in each of them. Fulcher wouldn’t say how much the company is ploughing into the center here, ...
NFL: Tim Tebow’s Camp says NFL days are done; Dad says nonsense
Have we seen the last of Tim Tebow? A new ESPN report claims that some of those closest to Tebow have suggested that the unemployed quarterback’s NFL playing days are “probably over.”
Iterations: How ESPN Thinks About The Future Of Its Product And Technologies
After spending time in the valley as a founder, operator, and venture capitalist, my friend Ryan Spoon left the comforts of Silicon Valley to head east -- to Bristol, CT of all places -- to follow the intersection of his passion: technology and sports. And he’s not just at another sports company -- he’s at ESPN, a sports network which reaches over 100M homes with annual revenues approaching $8B. As one of the most valuable media networks out there, ESPN is also at an interesting point with respect to the shift happening in broadband, their subscriber fees, and the opportunities and challenges presented with mobile technology. Now as the SVP of Product for ESPN, the massive sports media and entertainment company, I invited Ryan and his colleague, Aaron LaBerge, who runs technology, to share some insights of how they left the technology world and ended up at ESPN, how ESPN thinks about the intersection of mobile and social in delivering content, how ESPN thinks about developers and their ...
Report: ESPN may pay to exempt its content from wireless data caps
Net neutrality groups raise alarm about rumored deal for preferential treatment.