RebelMouse Hires Former CNNMoney And VaynerMedia Talent To Build Out Its Content And Partnerships
RebelMouse, a content aggregation and curation site that lets users set up a profile and pull in content from their social networking accounts, as well as other sources, has hired some key former employees from CNNMoney and VaynerMedia. Since launching to the public last June, RebelMouse has had 240K sites created and is hitting 1.5 million unique monthly visitors to its landing pages. The company tells us that it has seen a big demand from publishers, and has partnered with TIM magazine for its person-of-the year campaign. Additionally, it worked with C-Span for the presidential inauguration, will power an ESPN Magazine online experience for the Super Bowl and continues to bring in movie and television properties to create their own “portals.” To help RebelMouse build out these partnerships and plans for the future, it has hired former CNNMoney social product lead Niketa Patel as Director of Content and Stephanie Bagley from VaynerMedia as Director of Partnerships. This is an interesting ...
Microsoft Xbox Updates SmartGlass App For ESPN And NBA Game Time, Adds New Sports Picks Second-Screen Experience
It wasn’t long ago that Microsoft announced its SmartGlass second-screen app, which gives users better control of their viewing experience by connecting the Xbox game console with mobile and tablet devices. Now the company is trying to use the experience to court sports fans, with updates for its ESPN and NBA Game Time apps, as well as the launch of a new Spors Picks experience.
ESPN Goes Realtime, Turns Its Content Firehose Into A Streaming Reader
Oh, it's on. Over the last year or so, ESPN has been experimenting with better ways to present and distribute its content on the Web and on mobile. Essentially, they realized (or at least I hope they did) that their user experience on their digital properties wasn't great and that others were sneaking up on and passing them -- their dominance in TV notwithstanding. Yesterday, they launched a new product in beta called SportsCenter Feed that offers sports fans a new way to consume ESPN's content.
After 28.5M iOS Downloads, ESPN Launches A Faster, All-New ScoreCenter For iPad
Google's report today shows just how integral the multiscreen experience has become in the consumption of digital content. For content of the athletic variety, it seems even more substantial. I struggle to watch baseball games without obsessively checking stats, figures on my tablet or tweeting from my phone. Many of us try to support startups or smaller app developers when it comes to multiscreen experiences, but ESPN is making a serious play for your mobile attention. Since launching in 2010, ESPN's ScoreCenter -- which delivers live scores, news and standings just about every sports league to your mobile devices -- has been downloaded 28.5 million times on iOS devices. While popular, the user experience has been far from perfect. So, it started from scratch and is today launching a complete overhaul of ScoreCenter for the iPad, meant to improve the app's speed, utility and personalization as the first of its apps to fully utilize its new API program.