Basis Lands $11.5M, Adds Esther Dyson & Deepak Chopra As Advisors As It Beefs Up Production Of Its Wearable Health Tracker
Back in November, Basis officially took on Jawbone, Nike and Fitbit, releasing its long-awaited wrist-based mobile health tracker. Capitalizing on the popularity of the Quantified Self Movement, the $200 sensor-happy Basis band its accompanying web dashboard allow novices and fitness enthusiasts alike to easily track their activity, skin temperature, heart rate, calories burned, sleep patterns and more. The initial demand for the mobile health tracker has been high, and shortly after its launch, the company was forced to pull it down from its website to focus on filling original orders. Luckily, Basis is announcing today that it has raised $11.5 million in funding to help it ramp up production to meet early customer demand.