More Push Ups, Less Sick Days: HeiaHeia’s Social Exercise Platform Sees UK Launch
HeiaHeia is a startup that's been flying somewhat under the radar outside its native Finland. But today that's set to change as the social exercise platform sees its official UK launch. Founded by Jussi Raisanen, who previously co-founded the mobile email startup Smartner (acquired by SEVEN Networks), ex-Nokian Olli Oksanen, and Ivan Kuznetsov, the site's been making decent headway in its home country, claiming a take up that represents 5% of the population (approx 175,000 users). That's perhaps testament to HeiaHeia's consumer and B2B strategy -- the latter ties into a trend where employers want to help their workers get fitter in a bid to reduce those costly sick days.