SoftTech And Others Invest $1.5M In Beauty Ecommerce Site Coterie
Beauty ecommerce site Coterie is today announcing a seed raise of $1.5 million from SoftTech VC, Javelin Venture Partners and Michael Jung. Coterie allows women to sign up for exclusive limited deals on beauty brands like Kevyn Aucoin and Butter London. "All of our offers are exclusive collections, meaning you can't get them anywhere else," co-founder Catherine Magee tells me. "All the new and best products, not excess or discontinued inventory." The company will eventually let customers subscribe to their favorite Coterie-featured beauty products via its "My Vanity" feature. "My Vanity," which will roll out in three weeks, allows customers to follow brands and subscribe to beauty products they need replenished.