How to Make It in America – 7 Tips To Help Your Startup Enter The U.S. Market
Editor’s note: Steli Efti is the Co-Founder/Chief Hustler of ElasticSales and an advisor to several startups and entrepreneurs. You can follow Steli on Twitter here. Selling to the U.S. market can be a significant milestone in the life of an international technology startup. The U.S. is the largest market in the world, and a successful foothold here can mean dramatic growth as well as further credibility of your company. But selling to U.S. businesses can be difficult especially if you’re based overseas. Having successfully introduced international technology companies to the U.S. market, we’ve learned several lessons, listed below, to help companies abroad sell in the U.S. Find markets that are not yet saturated by your competitors. U.S. competitors will have a geographic advantage, so pick an industry vertical, or regional market, where you can introduce your product and gain rapid traction. Identify Early Market Signals. Track early signals that the U.S. market is even interested ...
Overcome These 6 Challenges When Selling To Startups
Editor’s note: Steli Efti is the Co-Founder and Chief Hustler of ElasticSales and an advisor to several startups and entrepreneurs. You can follow Steli on Twitter here. It is common entrepreneurial wisdom that good ideas often come from trying to solve your own problems. It’s no surprise then that many startups are building solutions to do just that, and therefore need to sell their products to other startups.
The 7 Deadly Sales Sins Committed By Startups
Editor's note: Steli is the Co-Founder / Chief Hustler of ElasticSales and an advisor to several startups and entrepreneurs. You can follow Steli on Twitter here. At ElasticSales, we’ve had the honor to create and run sales campaigns for some of the hottest Silicon Valley startups today. We’ve also consulted with dozens more each week to learn the challenges their sales team face. We realize we can’t work with every startup just yet, but we have seen the same, avoidable mistakes made by many young companies as they conduct their sales campaigns. Below are “7 Deadly Sales Sins” committed by many startups today. Some of these may sound familiar to you, but by identifying and address these mistakes, you will help your company succeed.